How To Run Successful Tiktok Ads With Performance Marketing Software
How To Run Successful Tiktok Ads With Performance Marketing Software
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a method to enhance their data collection processes. While it calls for extra technical knowledge than normal GTM and might present extra expenses, it can result in greater accuracy and more reputable data
Pixel tracking utilizes an item of code to register conversions on your web site. It's easy to set up and much less prone to ad blockers.
1. Extra accurate information
The traditional technique of tracking conversions on an internet site, using pixels, is having trouble with transforming browser privacy policies. This implies that the information being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it must be.
Server-side monitoring is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain name and dealt with as first-party code, implying it's much less likely to be impacted by advertisement blockers or other protection steps. This gives much more precise information and a much more complete picture of user journeys across networks.
In addition, this sort of monitoring enables businesses to track conversions beyond the internet site, such as call and in-store visits, which can be hard for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send out, and makes it less complicated to comply with numerous data laws. It's additionally a whole lot less susceptible to fraudulence, as it's harder for deceptive actors to adjust the system by changing the postback URL.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve data prior to sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.
Typical pixel monitoring depends on JavaScript tracking codes that are positioned in website site visitors' internet browsers. These tracking codes are typically obstructed by advertisement blockers, which can cause data collection disruptions and imprecise outcomes. Server-side tracking enables services to bypass these constraints and provide accurate, consistent data that is less prone to disturbance.
This type of tracking also allows companies to track conversions that occur beyond the website, like call and in-store acquisitions. This is necessary since brand-new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is a lot more reputable for companies looking for to adapt to these modifications.
3. Less prone to fraudulence
Server-side tracking makes it possible for companies to adjust data hauls before it gets to third party endpoints, improving safety and privacy. This is specifically important as various internet browsers and platforms significantly change just how they deal with cookies. As an example, in iOS 14, Safari will just deliver first-party cookie information and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that happened outside of your internet site.
Additionally, server-side monitoring allows you to capture individual information directly on your own web servers. This eliminates reliance on 3rd parties, which can be prone to breaches and personal privacy violations.
A server-side tracking system is a collection of instructions that tells your internet site's server what events to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Company. It's additionally used to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is a different approach that uses a little item of code on your webpage to gather information from customers.
4. Easier to execute
Server-side tracking is an information collection procedure that takes place on the site's own web server, bypassing internet browser restrictions. This indicates that information accumulated by the website/app is first sent to the web server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the scope of data administration and offers companies extra control over transmission, making it generally much more reliable. Because of this, it's much less vulnerable to information obstacles brought on by things like a broken connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion data in the same way that you SEO performance tracking software would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This allows you to have more accurate information and aids make certain conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring constraints imposed by internet browsers and advertisement blockers.